March 06, 2007

Lucy-Desi Center Participates in Major Midwest Travel Show

Late last month, The Lucille Ball-Desi Arnaz Center participated in the Ohio Travel Association's 2007 Heartland Travel Showcase in Cincinnati, Ohio.

Now in its 22nd year, Heartland Travel Showcase is recognized as the largest regional motor coach marketplace in the United States. Patricia Brininger, Associate Director of the Lucy-Desi Center, joined hundreds of hospitality/tourism professionals at Cincinnati's Duke Energy Center.

"It was really exciting to have tour companies from Texas to Massachusetts eager to hear about what we have to offer in Lucille Ball's hometown," Brininger noted. Tour operators from across the country made appointments to learn about Jamestown's Lucy-Desi Museum and Desilu Playhouse, the "I Love Lucy" museum. Brininger met with travel industry representatives from Florida, Georgia, Illinois, Indiana, Kentucky, Massachusetts, Michigan, Nebraska, North Carolina, New York, Ohio, Pennsylvania, Tennessee, and Texas.

Appointment sessions and open trade show times were the forums for group tour operators to interact with representatives from attractions, accommodations and destination marketing organizations. These forums offer tour companies ways to develop new group tour products and sellers the opportunity to tell tour companies about their destination and encourage group travel to their area.

For more information about the Lucille Ball-Desi Arnaz Center, call or visit the Lucy-Desi Gift Shop, 300 N. Main Street, Jamestown, NY 14701, (716) 484-0800 (toll-free: 1-877-LUCY-FAN).

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